Coaching is an engagement focused on introspective and reflective exercises that lead clients towards establishing professional development goals and creating a plan for fulfillment of those goals. As a thought partner, a coach inquires and brings awareness to the client’s choices and measures of success.
We provide a free initial consultation to understand the client’s needs and goals for coaching.
We utilize specific and targeted assessments and tools in accordance with the client’s development plan.
Each coaching session is designed to progress the client towards completion of a development plan.
Feature | Gallup’s Strengths (CliftonStrengths) | DiSC | Myers-Briggs Personality Assessment (MBTI) |
Purpose | Identifies and develops innate strengths for personal and professional growth. | Improves workplace communication and teamwork by understanding behavioral styles. | Explores personality types to enhance self-awareness and interpersonal understanding. |
Focus | Strengths and talents (what you naturally do well). | Behavioral tendencies and communication styles. | Cognitive preferences and how individuals perceive and interact with the world. |
Core Dimensions | 34 Strengths grouped into four domains: Executing, Influencing, Relationship Building, and Strategic Thinking. | Four primary styles: Dominance, Influence, Steadiness, and Conscientiousness. | Four dichotomies: Extraversion vs. Introversion, Sensing vs. Intuition, Thinking vs. Feeling, Judging vs. Perceiving. |
Output | Top strengths ranked out of 34, often focusing on top 5 for practical application. | Primary style with insights into adaptive and natural tendencies. | A four-letter type (e.g., ENFP) representing the dominant traits in each dichotomy. |
Application | Leadership development, team dynamics, career planning, and personal growth. | Conflict resolution, team building, and improving workplace communication. | Self-awareness, relationship building, career development, and personal growth. |
Measurement Approach | Measures natural talents based on responses to paired statements. | Assesses behavioral tendencies through a forced-choice questionnaire. | Assesses preferences through a multiple-choice questionnaire. |
Underlying Theory | Positive psychology and strengths-based development from research done by Don Clifton. | Behavior theory based on William Moulton Marston’s DISC theory. | Carl Jung’s theory of psychological types, expanded by Katharine Cook Briggs and Isabel Briggs Myers. |
Scientific Validity | Empirically researched with validation studies in workplace settings. | Widely used in corporate settings, but some critics question depth compared to personality assessments. | Criticized for lack of scientific validity and reliability, yet widely used and appreciated for self-reflection. |
Cost | Similar | Similar | Similar |
Ease of Use | User-friendly, strengths are easy to understand and apply. | Straightforward, focuses on practical behavior in different scenarios. | Simple to take, but interpretation of types can be complex. |
Team Benefits | Builds appreciation for diverse strengths in a group. | Helps teams understand and adapt to behavioral differences | Promotes understanding of diverse personalities and collaboration styles. |
Criticism | Overemphasis on strengths may overlook areas for improvement. | Simplistic categorization can feel limiting. | Results may feel overly generalized; lacks test-retest reliability. |
Use Case | Clifton Strengths | DiSC | MBTI |
Leadership Development | Focus on leveraging strengths. | Adapt behavior to team needs. | Understand decision-making styles. |
Team Building | Complement strengths for success. | Adapt to communication styles. | Balance personality traits. |
Conflict Resolution | Build on relationship strengths. | Identify behavioral clashes. | Bridge personality differences. |
Career Path Guidance | Focus on aligning strengths and motivators. | Indirect focus through behavior. | Direct alignment with personality. |
Workplace Communication | Less direct focus. | Primary focus. | Indirect focus through preferences. |